The power of the dark side - Dark patterns and Mobile UX Design

11:30/12:10

Dark UX design patterns are stratagems that by choice introduce an element of confusion in order to guide, often with malice, the user in a desired direction. In this talk we will explore some of the most used and abused dark patterns, with particular attention to mobile apps. Let's find out how much seductive is the power of the dark side.

Language: English

Level: Beginner

Emilia Ciardi

Head of Native Games - IGT

Emilia is a software engineer with a focus on mobile gaming technologies and a long time experience leading cross functional teams. Working on a wide range of projects, from aerospacial software to e-learning and multimedia applications, she specialized in user experience design, graphical user interface and usability. She has a passion for videogames and over the years has developed several mobile casual games, using almost any tool at hand. Emilia currently lives in Lugano and works at GTECH, gathering an in-deep knowledge on math models for the design of gambling and casino games.

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